EMBA in Marketing Management
Course Description
EMBA in Marketing Management provides students with theoretical and practical training to develop the skills to run the marketing branch of a business or corporation.
Course Structure
| Year 1 | |||
|---|---|---|---|
| Subject Code | Subject Type | Subject Name | Credits |
| EMM-101 | Theory | Basic Of Marketing | 6 |
| EMM-102 | Theory | Business Research Methods | 6 |
| EMM-103 | Theory | Economic Analysis for Business Decisions | 6 |
| EMM-104 | Theory | Legal Aspects of Business | 6 |
| EMM-105 | Theory | Organisational Behavior | 6 |
| EMM-106 | Theory | Financial Management | 6 |
| EMM-107 | Theory | Marketing Management | 6 |
| EMM-108 | Theory | Management Information System | 6 |
| EMM-109 | Theory | Contemporary Marketing Research (Specialization Paper 1) | 6 |
| EMM-110 | Theory | Business to Business Marketing (Specialization Paper 2) | 6 |
| EMM-111 | Theory | Sales and Distribution Management (Specialization Paper 3) | 6 |
| EMM-112 | Theory | Customer Relationship Management (Specialization Paper 4) | 6 |
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