M.B.A. in Marketing Management
Course Description
Distance M.B.A in Marketing Management
The Online or Distance MBA in Marketing Management is a 2-year postgraduate program. It provides students with the knowledge, hands-on experience, and skills needed to learn effective marketing strategies and build innovative marketing businesses.
The Online or Distance MBA in Marketing Management is the organizational discipline that focuses on the practical application of marketing objectives, techniques, and methods in companies and organizations and the management of a company’s marketing resources. The Online or Distance MBA in Marketing Management showcases emerging social networking, internet technologies, and media platforms that businesses can use to market products and services.
In addition, students learn about new technology-based marketing methods as well as old marketing channels, sales management, advertising, and research. The Online or Distance MBA in Marketing Management offers modules in Market Research, Consumer Behaviour, and Service Marketing.
WHY? Online M.B.A. in Marketing Management
- Online MBA in Marketing Management is traditional but one of the most popular career paths in terms of employment in India and abroad. It offers students a wide range of opportunities for careers in branding, advertising, and marketing. Students will learn about new and trending concepts such as social media, brand management, and digital advertising. Therefore, Online MBA in Marketing Management along with its new approach helps to build a viable career equipped with modern techniques and strategies.
- The Online or Distance MBA program in Marketing Management not only teaches traditional marketing strategies but also new-age concepts such as digital marketing, social media marketing, etc.
- According to Pay scale, the average salary of a Marketing Manager is INR 9-9.2 LPA, which is higher than that of a Human Resources Manager (INR 7.5- 7.8 LPA) or Operation Manager (INR 8-8.3LPA).
- Online MBA in Marketing Management is one of the most popular and demanding MBA majors. Online MBA in Marketing Management is one of the popular and demanding MBA Specializations. The top recruiters for Online or Distance MBA Marketing Management graduates are Sony, Spencer’s Retail India Pvt Ltd, Ranbaxy, KPMG, Tech Mahindra, etc.
Scope of Online M.B.A. in Marketing Management
It opens up new and better job opportunities for students and also helps to improve the salary range. There are opportunities in almost all sectors for graduates of an Online MBA in Marketing Management degree. Many well-known companies are always looking for talented MBA professionals with good salaries. Scholars can also get job opportunities abroad.
Online M.B.A. in Marketing Management –Job Profile
There are a variety of job opportunities for graduates who have completed their Online or Distance MBA in Marketing Management. You can work as a Sales Executive Manager, Digital Marketing Manager, Digital Marketing Executive, Marketing Manager, and in a number of other job profiles available to these individuals. There are job opportunities for these candidates in almost every industry as technology advances and marketing becomes a crucial part of it. Not only domestically, but they can also get amazing opportunities internationally.
Some of the positions offered to candidates with an Online or Distance MBA degree in Marketing Management are:
- Marketing Analyst
- Digital Marketing Executive
- Sales Manager
- Brand Manager
Distance MBA in Marketing Management (FAQs)
1. What undergraduate degree should a student have to get an Online or Distance MBA Admission?
Ans.There aren’t any restrictions on whether a student with any degree in any stream will get admission.
2. What to do after completion of MBA in marketing management?
Ans.The Candidates can enhance their career by applying for top posts and can get higher salary packages, and the students can apply for a Ph.D. in any field that is related to marketing after completion of an MBA in marketing management.
3. How can students pay the fees?
Ans. Students can pay their fees by online payment method, likewise NEFT,Cash,Visa Card etc.
Course Structure
| Semester 1 | |||
|---|---|---|---|
| Subject Code | Subject Type | Subject Name | Credits |
| MBAMM101 | Theory | Accounting for Business Decision | 6 |
| MBAMM102 | Theory | Basic of Marketing | 6 |
| MBAMM103 | Theory | Business Research Methods | 6 |
| MBAMM104 | Theory | Economics Analysis for Business Decisions | 6 |
| MBAMM105 | Theory | Legal Aspects of Business | 6 |
| MBAMM106 | Theory | Organisational Behaviour | 6 |
| Semester 2 | |||
|---|---|---|---|
| Subject Code | Subject Type | Subject Name | Credits |
| MBAMM201 | Theory | Decision Science | 6 |
| MBAMM202 | Theory | Financial Management | 6 |
| MBAMM203 | Theory | Human Resourse Management | 6 |
| MBAMM204 | Theory | Marketing Management | 6 |
| MBAMM205 | Theory | Management Information System | 6 |
| MBAMM206 | Theory | Operation and Supply Chain Management | 6 |
| Semester 3 | |||
|---|---|---|---|
| Subject Code | Subject Type | Subject Name | Credits |
| MBAMM301 | Theory | Strategic Management | 6 |
| MBAMM302 | Theory | Enterprise Performance Management | 6 |
| MBAMM303 | Theory | Startup and New Venture Management | 6 |
| MBAMM304 | Theory | Contemporary Marketing Research (Specialization Paper 1) | 6 |
| MBAMM305 | Theory | Consumer Behaviour (Specialization Paper 2) | 6 |
| MBAMM306 | Theory | Business to Business Marketing (Specialization Paper 3) | 6 |
| Semester 4 | |||
|---|---|---|---|
| Subject Code | Subject Type | Subject Name | Credits |
| MBAMM401 | Theory | Managing for Sustainability | 6 |
| MBAMM402 | Theory | Entrepreneuriship Development | 6 |
| MBAMM403 | Theory | Event Management | 6 |
| MBAMM404 | Theory | Services Marketing (Specialization Paper 1) | 6 |
| MBAMM405 | Theory | Sales and Distribution Management (Specialization Paper 1) | 6 |
| MBAMM406 | Theory | Customer Relationship Management (Specialization Paper 1) | 6 |
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