Course Description
A (MBA) program in Marketing Management provides students with theoretical and practical training to develop the skills to run the marketing branch of a business or corporation.
Course Structure
| Semester 1 |
| Subject Code |
Subject Type |
Subject Name |
Credits |
| MBAMM101 |
Theory |
Accounting for Business Decision |
6 |
| MBAMM102 |
Theory |
Basic of Marketing |
6 |
| MBAMM103 |
Theory |
Business Research Methods |
6 |
| MBAMM104 |
Theory |
Economics Analysis for Business Decisions |
6 |
| MBAMM105 |
Theory |
Legal Aspects of Business |
6 |
| MBAMM106 |
Theory |
Organisational Behaviour |
6 |
| Semester 2 |
| Subject Code |
Subject Type |
Subject Name |
Credits |
| MBAMM201 |
Theory |
Decision Science |
6 |
| MBAMM202 |
Theory |
Financial Management |
6 |
| MBAMM203 |
Theory |
Human Resourse Management |
6 |
| MBAMM204 |
Theory |
Marketing Management |
6 |
| MBAMM205 |
Theory |
Management Information System |
6 |
| MBAMM206 |
Theory |
Operation and Supply Chain Management |
6 |
| Semester 3 |
| Subject Code |
Subject Type |
Subject Name |
Credits |
| MBAMM301 |
Theory |
Strategic Management |
6 |
| MBAMM302 |
Theory |
Enterprise Performance Management |
6 |
| MBAMM303 |
Theory |
Startup and New Venture Management |
6 |
| MBAMM304 |
Theory |
Contemporary Marketing Research (Specialization Paper 1) |
6 |
| MBAMM305 |
Theory |
Consumer Behaviour (Specialization Paper 2) |
6 |
| MBAMM306 |
Theory |
Business to Business Marketing (Specialization Paper 3) |
6 |
| Semester 4 |
| Subject Code |
Subject Type |
Subject Name |
Credits |
| MBAMM401 |
Theory |
Managing for Sustainability |
6 |
| MBAMM402 |
Theory |
Entrepreneuriship Development |
6 |
| MBAMM403 |
Theory |
Event Management |
6 |
| MBAMM404 |
Theory |
Services Marketing (Specialization Paper 1) |
6 |
| MBAMM405 |
Theory |
Sales and Distribution Management (Specialization Paper 1) |
6 |
| MBAMM406 |
Theory |
Customer Relationship Management (Specialization Paper 1) |
6 |
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