Bachelor of Arts in Mass Communication

Bachelor of Arts in Mass Communication

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Course Description

Online Bachelor of Arts in Mass Communication

An Online BA or Bachelor of Arts in Mass Communication is a three-year undergraduate degree program that focuses on developing students’ skills and knowledge in various aspects of communication, including journalism, advertising, public relations, and media studies. This program offers a comprehensive understanding of the principles and practices of mass communication in the digital age. Students will learn about the role of communication in society, the impact of new media technologies, and the ethics of mass communication.

The program covers a wide range of topics, including news writing, video production, audio production, advertising principles, media ethics, media law, and media management. Students will have the opportunity to work on various media projects, including radio shows, television programs, documentaries, and advertising campaigns.

The program aims to equip students with the necessary skills and knowledge to work in various fields of mass communication, such as journalism, advertising, public relations, digital media, and corporate communication. Graduates can pursue careers as reporters, editors, writers, producers, anchors, media planners, media buyers, public relations specialists, and digital media professionals.

The advantage of pursuing an Online BA in Mass Communication is that it offers the flexibility to study from anywhere, at any time, and at a pace that suits the student. It also provides students with the opportunity to develop technical skills in digital media tools and software. This program is ideal for those who are interested in pursuing a career in mass communication but are unable to attend a traditional on-campus program.

Online Bachelor of Arts in Mass Communication: Course Highlights

Here are some key highlights of a BA in Mass Communication in table format:

Degree Bachelor of Arts (BA) in Mass Communication
Duration Three years
Eligibility 10+2 from a recognized board or equivalent
Admission Process Merit-based admission or Entrance exam-based admission
Specializations Journalism, Advertising, Public Relations, Digital Media, Corporate Communication, and others
Core Subjects News writing, Video Production, Audio Production, Advertising principles, Media ethics, Media law, Media management
Career Opportunities Reporter, Editor, Writer, Producer, Anchor, Media planner, Media Buyer, Public relations specialist, Digital media professional
Top Recruiters Media houses, Advertising agencies, Public relations firms, Corporate communication departments, Digital media companies
Salary Range INR 2-10 lakhs per annum
Further Studies MA in Mass Communication, MBA in Communication Management, PG Diploma in Mass Communication, and others

Why pursue an Online Bachelor of Arts in Mass Communication?

  • Flexibility: Pursuing an Online Bachelor of Arts in Mass Communication allows you to study at your own pace and from anywhere in the world. This makes it a great option for those who cannot attend traditional on-campus programs.
  • Career Opportunities: Mass Communication is a field that offers a wide range of career opportunities. An Online BA in Mass Communication can equip you with the necessary skills and knowledge to work in various fields of mass communication, such as journalism, advertising, public relations, digital media, and corporate communication.
  • Technical Skills: An Online Bachelor of Arts in Mass Communication can help you develop technical skills in digital media tools and software, which are essential for a career in mass communication.

Who can pursue an Online Bachelor of Arts in Mass Communication?

Students interested in pursuing a career in Mass Communication: An Online BA in Mass Communication is ideal for students who are interested in pursuing a career in mass communication.

  • Working professionals: Working professionals who are looking to upgrade their skills and knowledge in the field of mass communication can also pursue an Online BA in Mass Communication.
  • Aspirants who cannot attend on-campus programs: An Online BA in Mass Communication is a great option for those who cannot attend traditional on-campus programs due to various reasons such as work, location, or other commitments. It offers the flexibility to study from anywhere, at any time.

Further Study Options After Online BA in Mass Communication

After completing an Online BA in Mass Communication, you can pursue various further studies. Some of the popular options are: 

  • MA in Mass Communication: Pursuing a master’s degree in mass communication can help you specialize in a particular field of mass communication and enhance your knowledge and skills.
  • MBA in Communication Management: An MBA in Communication Management can help you develop managerial skills and knowledge in the field of mass communication. This program can be ideal for those interested in pursuing a career in media management.
  • PG Diploma in Mass Communication: A PG Diploma in Mass Communication can be an ideal option for those who want to enhance their skills and knowledge in a specific area of mass communication. These programs are generally shorter in duration and provide more practical knowledge.
  • Certification Courses: There are various certification courses available in the field of mass communication that can help you enhance your skills and knowledge. These courses can be taken online or offline and are shorter in duration than full-time degree programs.
  • Ph.D. in Mass Communication: Those interested in pursuing an academic career in mass communication can pursue a Ph.D. in the field. This program is generally research-oriented and can help you develop advanced research skills.

Online BA in Mass Communication: Eligibility Criteria

The eligibility criteria for an Online BA in Mass Communication can vary from institution to institution. However, here are the general eligibility criteria for the program:

  • Educational Qualification: The candidate must have completed their higher secondary education (10+2) from a recognized board of education.
  • Minimum Marks: The candidate must have obtained a minimum aggregate score of 50% in their higher secondary education.
  • English Language Proficiency: Since the program is offered in English, the candidate must have a good command of the language. Some institutions may require candidates to provide evidence of their English language proficiency, such as TOEFL or IELTS scores.
  • Age Limit: There is generally no age limit to apply for an Online BA in Mass Communication. However, some institutions may have specific age requirements.

Job and Salary After Online BA in Mass Communication

Here is a table highlighting some popular job roles and their average salaries in India after completing an Online BA in Mass Communication:

Job Role Average Salary (INR)
Content Writer 2-5 lakhs per annum
Social Media Manager 3-7 lakhs per annum
Public Relations Officer 3-6 lakhs per annum
Journalist 3-8 lakhs per annum
Copywriter 2-6 lakhs per annum
Advertising Executive 2-5 lakhs per annum
Event Manager 3-7 lakhs per annum

FAQs

What is the duration of an Online BA in Mass Communication program?

The duration of an Online Bachelor of Arts in Mass Communication program is typically three years.

What are some of the core subjects covered in an Online BA in Mass Communication program?

Some of the core subjects covered in an Online BA in Mass Communication program include journalism, media ethics, advertising, public relations, radio and television production, digital media, and film studies.

Can I pursue an Online BA in Mass Communication if I have no prior experience in the field?

Yes, an Online Bachelor of Arts in Mass Communication program is designed to provide a comprehensive understanding of the field of mass communication to individuals with no prior experience in the field.

What are some of the job opportunities available after completing an Online BA in Mass Communication program?

Some of the job opportunities available after completing an Online Bachelor of Arts in Mass Communication program include content writing, social media management, public relations officer, journalist, copywriter, advertising executive, and event manager.

Can I pursue higher studies after completing an Online BA in Mass Communication program?

Yes, after completing an Online BA in Mass Communication program, you can pursue higher studies such as an MA in Mass Communication, MBA in Media Management, or a Ph.D. in Mass Communication.

Is Online BA in Mass Communication programs recognized by employers?

Yes, Online Bachelor of Arts in Mass Communication programs offered by accredited institutions is recognized by employers and provide students with the necessary skills and knowledge required to succeed in the field of mass communication.

Syllabus

Year 1
Introduction to Mass Communication
Introduction to Journalism
Writing for Media
Communication Theory and Processes
Introduction to Public Relations
Media Laws and Ethics
Radio Production
Television Production

 

Year 2
Reporting and Editing
Feature Writing
Advertising and Brand Management
Digital Media and Social Media
Media Research and Criticism
Film Studies and Cinema
Media Management and Entrepreneurship
Photography and Graphic Design

 

Year 3
Investigative Journalism
Media Convergence and New Media
Public Relations Campaigns and Crisis Management
Television News Production
Print and Online Media Production
International Communication and Globalization
Media Psychology and Audience Research
Internship and Dissertation

 

Course Structure

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